Post by account_disabled on Dec 7, 2023 11:47:21 GMT 2
Do Market Research Doing Market Research means understanding the market, understanding customers, and understanding competitors. Who our customers are and who our competitors are. This is the most important step in marketing. We have to find strong points. or points that our competitors don't have and that are points that customers want Another point that is often missed is seeing what competitors claim. What do your competitors offer that you feel you must do? In fact, some products do not need to be sold from the same perspective. Different customers may have different needs. And many brands miss this point by presenting selling points that customers don't want.
It may be a selling point that we have and that we are good at, but the customer doesn't want it. Therefore, we Phone Number List should find the needs of each group of customers. They are different and we have to study to find them. 2. Deepen your understanding of your customers By dividing the target group To choose which customer groups to target That is, look at the world of this product and how many customer groups there are. They may be divided by age group, location, lifestyle, and purchasing opportunity. This step is to know what the customer's problem is. What does he want? What does he not want? The word "not wanted" may be overlooked by many people, but it really is. Then it is interesting, such as when presenting certain products that customers want.
Various features that helps him solve problems Then later introduced some features that he didn't want added. causing customers to feel that it is too much Makes the customer feel that the product exceeds what they want and is more expensive than it should be. 3. Choose a promotion channel. How to choose a channel to promote products by looking at the Customer Journey or the customer journey path. By going in to find out where we can penetrate his heart, using Facebook, Line official account, Instagram, Twitter or which channel. By choosing from the main channels that our customers use. 4. Create content Once you know your customers' needs and know which channels they will go to, it's time to design content. What kind of content will be used for use in which channels? What customer groups do you target? What is the customer's problem.
It may be a selling point that we have and that we are good at, but the customer doesn't want it. Therefore, we Phone Number List should find the needs of each group of customers. They are different and we have to study to find them. 2. Deepen your understanding of your customers By dividing the target group To choose which customer groups to target That is, look at the world of this product and how many customer groups there are. They may be divided by age group, location, lifestyle, and purchasing opportunity. This step is to know what the customer's problem is. What does he want? What does he not want? The word "not wanted" may be overlooked by many people, but it really is. Then it is interesting, such as when presenting certain products that customers want.
Various features that helps him solve problems Then later introduced some features that he didn't want added. causing customers to feel that it is too much Makes the customer feel that the product exceeds what they want and is more expensive than it should be. 3. Choose a promotion channel. How to choose a channel to promote products by looking at the Customer Journey or the customer journey path. By going in to find out where we can penetrate his heart, using Facebook, Line official account, Instagram, Twitter or which channel. By choosing from the main channels that our customers use. 4. Create content Once you know your customers' needs and know which channels they will go to, it's time to design content. What kind of content will be used for use in which channels? What customer groups do you target? What is the customer's problem.