Post by account_disabled on Jan 23, 2024 8:09:18 GMT 2
Photography has been around for centuries, fortunately it no longer requires a tall, professional camera set up to snap a photo; thanks to smartphones which have become an integral part of our daily life. But what does this have to do with digital marketing? Images in digital marketing The birth of digital marketing about 30 years ago has made us more influential online than ever before. Newspapers and leaflets aside, social media platforms like Instagram are becoming an increasingly effective way to raise your brand profile. Thus emphasizing the importance of images and how they go hand in hand with digital marketing. So that's where your photo entry comes in. An accurate and clear image will give the customer a quick delivery of the product you are selling. People don't want to be bombarded with text once they land on your site, remember you only have about 3 seconds to engage that first time user. That means giving them a bang in the face. No not literally, but we want to grab the user's attention. We want to show them the exact product they are interested in and how it can be used in everyday life, this is called visual context. Once we have caught the customer's eye, then further details can be provided.
The facts on images in digital marketing Articles with relev B2B Email List ant images average 94% more total views than articles without images. A press release with a photo gets nearly 15% more views online than a text-only press release. 60% of consumers using online search say they prefer to contact a business whose listing includes an image. Nearly 70% of e-commerce website shoppers say product image is very important when making their Instagram purchase decision. With over 800 million monthly users and over 200 million daily users, not engaging with this growing platform could be detrimental to your company. If these numbers aren't enough to tempt you, these will: E-Marketer estimates that Instagram will bring in $6.84 billion in global advertising revenue in 2018 59% of Instagram users are under the age of 30 It's safe to say it's worth a shot. How to use Instagram Hashtags: With a Google search or two you can find the current trending hashtags in your field. Whether it's travel, fashion or food, add them to the bottom of a post and now whenever someone searches for that hashtag, your image will appear.
It's a bit like a title tag for your image. Stories: Stories have become a new trend on Instagram after Snapchat's popularity with them increased last year. A story is a 5 second clip – still image or video – that stays on your profile for 24 hours and then goes to your archive – which only you can see. You can add filters, stickers and emojis behind which you can hide hashtags. Create good content: Of course, good content will eventually get people to engage with your brand every day by liking and commenting. So grab something worth talking about. What skills do you need? Unfortunately, there's a lot more to photography than clicking a button. But by no means are we still stuck in a dark room, desperately trying to figure out if our picture is in focus. Here are 3 main aspects: Creative imagination – I know, pretty obvious imagination, but still. A creative imagination is the key to get an attractive look for your product. Use the idea that, if you were a customer visiting a website or social media account, what would interest you. Lighting is necessary to display your product properly . No one wants to see a dark photo that hides some features of your product, it distorts the color and can lead to false advertising and to be honest it just looks unprofessional.
The facts on images in digital marketing Articles with relev B2B Email List ant images average 94% more total views than articles without images. A press release with a photo gets nearly 15% more views online than a text-only press release. 60% of consumers using online search say they prefer to contact a business whose listing includes an image. Nearly 70% of e-commerce website shoppers say product image is very important when making their Instagram purchase decision. With over 800 million monthly users and over 200 million daily users, not engaging with this growing platform could be detrimental to your company. If these numbers aren't enough to tempt you, these will: E-Marketer estimates that Instagram will bring in $6.84 billion in global advertising revenue in 2018 59% of Instagram users are under the age of 30 It's safe to say it's worth a shot. How to use Instagram Hashtags: With a Google search or two you can find the current trending hashtags in your field. Whether it's travel, fashion or food, add them to the bottom of a post and now whenever someone searches for that hashtag, your image will appear.
It's a bit like a title tag for your image. Stories: Stories have become a new trend on Instagram after Snapchat's popularity with them increased last year. A story is a 5 second clip – still image or video – that stays on your profile for 24 hours and then goes to your archive – which only you can see. You can add filters, stickers and emojis behind which you can hide hashtags. Create good content: Of course, good content will eventually get people to engage with your brand every day by liking and commenting. So grab something worth talking about. What skills do you need? Unfortunately, there's a lot more to photography than clicking a button. But by no means are we still stuck in a dark room, desperately trying to figure out if our picture is in focus. Here are 3 main aspects: Creative imagination – I know, pretty obvious imagination, but still. A creative imagination is the key to get an attractive look for your product. Use the idea that, if you were a customer visiting a website or social media account, what would interest you. Lighting is necessary to display your product properly . No one wants to see a dark photo that hides some features of your product, it distorts the color and can lead to false advertising and to be honest it just looks unprofessional.