Post by account_disabled on Feb 19, 2024 11:17:27 GMT 2
resource allocation by reflecting this reality in contribution measurement. 8 analytical reports for results-oriented marketers We will explain the metrics that should be measured to prove marketing's contribution to revenue. read the material chapter What happens when you don't do attribution analysis even clearer when you consider the case without attribution analysis.
Next, we will explain what can happen if you do not perform attribution analysis. Distortion in marketing and communication strategies Without attribution analysis, only SEO, listing ads, and websites latestdatabase.com that are close to the final CV will be considered to be "contributing to CV," and budget and resources will be unevenly allocated to them. It will turn out to be a problem. As a result, branding and PR measures, which are far from CV but have a significant impact on purchasing decisions, and direct communication with users through SNS are neglected, budgets are not allocated to these, and marketing and communication strategies are This will cause distortion. Information content that is effective for each customer stage The diagram above maps effective information content for each customer consideration stage.
If you evaluate only the measures that directly contributed to CV without performing attribution analysis, you will end up concentrating resources on web content such as "customer case studies", "price list", and "reasons for choosing us" in the right phase. Become. Marketing measures that can be implemented are limited If you concentrate your resources on the phase on the right, you will quickly reach the limits of your marketing efforts. For example, it is not possible