Post by account_disabled on Nov 4, 2023 9:09:12 GMT 2
Tracking of dynamic interaction data with the prospect to understand opened emails, phone calls made and to be made, sales documents consulted, etc. Sales forecasting and forecasting tools. Document management for all sales assets Creation of customizable quote offer documents Management of company products or integration with internal tools for access to catalog data Who are your customers, what do they read, what topics are they sensitive to. Definition of objectives and priorities Marketing objectives + communication objectives. What is the commercial corporate objective, if you will, and what are the intermediate objectives that we can achieve through communication.
In other words, long-term objectives and more short-term photo editing servies objectives, related to communication. Key priorities. Can we somehow hierarchize the objectives? Do we have priorities that make that thing more important than another in the very short term? Define content strategy Value proposition. Why should our customers buy? What advantages do they have? How do we differentiate ourselves from the competition? Why us and not them? We study our customers and find a correspondence between their needs and what our product does: this must be our value proposition. Here the theory of Jobs to be done comes to our aid.
The supporting evidence. Any research, analysis, data or consumer insight that in some way supports our proposition. Best practices. Has someone already done it? Did he do it well? Do we just copy it or can we improve it? Remember to adapt it to your reality. Define the editorial plan An action plan. A phased plan in which we outline the actions to be done today, those to be done tomorrow with an idea on how to grow the project and how to scale to the next level. The necessary resources. Technology, people, budgets, processes, cultural change. Measuring results Expected results and KPIs. If we do something at a company level it is because we imagined having a certain result.
In other words, long-term objectives and more short-term photo editing servies objectives, related to communication. Key priorities. Can we somehow hierarchize the objectives? Do we have priorities that make that thing more important than another in the very short term? Define content strategy Value proposition. Why should our customers buy? What advantages do they have? How do we differentiate ourselves from the competition? Why us and not them? We study our customers and find a correspondence between their needs and what our product does: this must be our value proposition. Here the theory of Jobs to be done comes to our aid.
The supporting evidence. Any research, analysis, data or consumer insight that in some way supports our proposition. Best practices. Has someone already done it? Did he do it well? Do we just copy it or can we improve it? Remember to adapt it to your reality. Define the editorial plan An action plan. A phased plan in which we outline the actions to be done today, those to be done tomorrow with an idea on how to grow the project and how to scale to the next level. The necessary resources. Technology, people, budgets, processes, cultural change. Measuring results Expected results and KPIs. If we do something at a company level it is because we imagined having a certain result.