Post by account_disabled on Mar 5, 2024 5:23:06 GMT 2
Concepts such as vision , innovation, strengths, added value, business culture , talent, market niches, target, production processes, management, cost savings, services, corporate image, come into play in the differentiation strategy of a company. internal and external communication , marketing, customer service, loyalty, engagement, etc. However, sometimes we forget that all these terms only make sense from an intangible with which they must be put in relation, the so-called know-how. Don't you know what a company's know-how is? We tell you. CTA Post What is know-how? The expression know-how - ellipsis of the English phrase know how to do it - has been used in the business field for decades to refer to the technical, operational and strategic skills and knowledge that a company has gathered over time and that make up your competitive advantage . Consequently, know-how, whose literal translation is “knowing how to do” or “knowledge about how to do something , ” is one of the greatest assets of an organization , since this unique way of proceeding in a given aspect is what establishes its differentiation in the market with respect to its competitors.
However, since it is an intangible good that can be understood by each organization in a different way , to identify and know exactly what a company's know-how is, it is advisable to know its main characteristics. What characteristics define the know-how of a company? In order to fully understand what know-how is, it is important to delimit this concept by sticking to its characteristics. In this sense, the first distinctive feature of know-how is that, since it is exclusive knowledge Europe Mobile Number List of a company, it is confidential knowledge , which is why companies make considerable efforts to preserve it secret. Otherwise, it could reach third parties and there would be a risk of providing the competition with the key to business success. Another of its characteristics is that what identifies know-how is very precise and coveted in the commercial field. That is, it is not generic knowledge or knowledge common to other companies, but rather what is key to competitive advantage because it only belongs to one company . Likewise, know-how must be implemented and systematized in the organization so that it is not diluted and stops being the great asset that it is. That is, it is knowledge that must be transferred to personnel , with the aim of putting it into practice.
The contrary, another of its characteristics would not be met: know-how must always be translated into economic benefits for the company and its growth. what-is-know-how What is know-how: paradigmatic examples In 1886, Atlanta was one of the first states in the United States to implement prohibition. This prohibition on the sale and consumption of alcoholic beverages coincided with the effervescence of the industrial sector. At this time, the workdays were exhausting for workers, so a doctor who was also a pharmacist and chemist, John Stith Pemberton , detected the opportunity to create a syrup that provided energy and was effective with digestive problems. This is how Coca-Cola was born . While its original formula contained a mixture composed of coca plant leaf, kola nut, soda water and carbonated water, soon after, Pemberton sold the recipe to magnate Asa G. Candler , who varied the composition and transmitted the formula to his children in secret . Without going any further, today, its true recipe is still in the hands of a very small group of people. Furthermore, the production of the essential concentrate of the best-selling soft drink in the world is centralized , and the thousands of bottling plants that spread throughout the planet receive the preparation directly from there to finish making the drink, distributing it and marketing it.